building tools p. 67 newspapers The technical restrictions for printing on news- We are currently working through all font: itc avant garde medium print require a slightly different approach. black and white issues in newspaper. At size: 6 pt, minimum press time, please contact SEL US Corpo- leading: 1.3 x type size The open frame should be built out of only rate marketing for more information. letter spacing: 0/optical 100% black for newspaper publications. word spacing: 80% This way we can always guarantee that The minimum typesize for legal copy color: white reversed out of black the headline, body copy and legal lines is 6 pt on a leading of 7.8 pt. the type alignment: flush left/ragged right are legible. is reversed white out of black. We recommend the use of either a light background or lifstyle image within the open frame. Please refrain from using dark back- grounds behind products. ITC Avant Garde Medium, 6 pt, leading 7.8 pt © 2007 Sony Electronics Inc. Reproduction in part or whole is prohibited without prior written consent by Sony. All rights reserved. Sony, SXRD, and Handycam are trademarks of Sony. Blu-ray Disc is a trademark. Offer valid on qualifying Sony product purchases over $399. Same as Cash offer on approved Sony Financial Services credit card purchases. No Finance Charges if purchase paid in full before January 1 2009. If purchase is not paid in full or Account kept current, Finance Charges assessed from purchase date and Minimum Monthly Payments required. Standard Rate 21.99% APR. Default Rate 24.99% APR. Minimum Finance Charge $2. Certain rules apply to the allocation of payments and Finance Charges on your promotional purchase if you make more than one purchase on your Sony Financial Services credit card. Call 1-888-367- 4310 or review your cardholder agreement for information. Offer valid on qualifying Sony product purchases over $399. Same as Cash offer on approved Sony Financial Services credit card purchases. No Finance Charges if purchase paid in full before January 1 2009. If purchase is not paid in full or account kept current, Finance Charges assessed from purchase date and Minimum Monthly Payments required. Standard Rate 21.99% APR. Default Rate 24.99% APR. Minimum Finance Charge $2. Certain rules apply to the allocation of payments and Finance Charges on your promotional purchase if you make more than one purchase on your Sony Financial Services credit card. Call 1-888-367-4310 or review your cardholder agreement for information. Screen image simulated. Retailers set their own prices.