Broadcast Logo card Note from scan: Ask Prod Team on remainder of section The Southwest.com logo will be the only logo used for broadcast. Most videos should end with our clap, clap, ding mnemonic, however creators should use their best judgement when producing videos of a sensitive nature. The Southwest.com logo size will be determined by the center cut title safe line and the center of the screen. This guide should also be applied to any camera cards and on-screen supers. The logo and gradient glow should never be centered. Video Style Guide Southwest Airlines Brand Style Guide | 142