Rapid Rewards Welcome kit The Heart Watermark is designed to be a subtle yet effective branding element. Since we use a variety of imagery, the Heart Watermark has been designed to accommodate its placement in images that have similar tones. The lighter Watermark is used with lighter images, the darker Watermark is used with darker images. Light Heart Watermark: Regular Heart Watermark: Dark Heart Watermark: Use when values are in the medium range. Use when values are in the medium/dark range. Use when values are in the darkest range. We believe in vacation dates, We believe in vacation dates, not expiration dates. not expiration dates. At Southwest Airlines®, we think you should be able to use points how you At Southwest Airlines®, we think you should be able to use points how you want, anytime you want. If you have Rapid Rewards® flight or Partner earning want, anytime you want. If you have Rapid Rewards® flight or Partner earning activity within 24 months, your points won’t expire. Period. That’s Transfarency.® activity within 24 months, your points won’t expire. Period. That’s Transfarency.® Sign up for Rapid Rewards today at Southwest.com/enroll. Sign up for Rapid Rewards today at Southwest.com/enroll. We believe in vacation dates, not expiration dates. At Southwest Airlines®, we think you should be able to use points how you want, anytime you want. If you have Rapid Rewards® flight or Partner earning activity within 24 months, your points won’t expire. Period. That’s Transfarency.® Sign up for Rapid Rewards today at Southwest.com/enroll. ® Rapid Rewards Style Guide Southwest Airlines Brand Style Guide | 108