Organization and Governance Most companies have an easier time focusing on technology and digital capabilities as the key drivers of digital content maturity. However, the way a team is organized and set up to create a content strategy and deliver on it is a crucial element of success. In this realm, we’re seeing several shifts. Content production is shifting away from external agencies to internal teams. And even internally, we’re seeing more content-producing centers within a company, rather than a single content producing team in order to cope with the increasing demand for personalized content. 10