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meal ordering platforms start to refine their operation models to better match industrial resources with users’ demands. In terms of travel booking, online platforms and traditional travel service providers are playing a cooperation-competition game, with a striking online-offline integration trend. With a “no wallet” era quietly initiated, the scale of online wealth management users grows steadily. E-payment companies vigorously develop the market and greatly enrich payment scenarios, which prompts netizens to initially develop the habit of using mobile payment tools to pay bills when shopping at physical stores such as restaurants, supermarkets and convenience stores. 50.3% of netizens pay bills through mobile payment when shopping at a physical store, with a “no wallet” era quietly initiated. Through several years of development, online wealth management platform covering a variety of financial products has been completed and traditional banking institutions promote their products on the Internet. Internet has become a regular channel for netizens to manage financial affairs. In 2016, 98.90 million of Chinese netizens purchased online financial products, up by 8.63 million over the end of 2015, with the user scale growing steadily. Users of online entertainment grow steadily, with online games as the highlight. In 2016, the online game industry as a whole maintained a steady growth. As a core growth area, mobile games saw a growth in the user scale and utilization ratio, whose revenue exceeds that from PC client games. The piracy of online literature was effectively cracked down on in 2016. Meanwhile, the business model of online literature was transformed from one-time sale to sustained content development as a way to conduct more cross-border cooperation. The online video industry focused on producing premium self-produced contents and its revenue from membership fees maintained a good momentum of growth, with a video ecosphere coming into being. Through fierce competition and development in the first half of 2016, live streaming was put under stricter supervision, entering a standardized period. More educational and medical services are available on the Internet, and online car-hailing services are standardized. 54 In terms of online education, primary and secondary school education is the most used and The 39th Statistical Report on Internet Development in China

Statistical Report on Internet Development in China - Page 64 Statistical Report on Internet Development in China Page 63 Page 65