Chapter IX The Development of Personal Internet Applications The year of 2016 saw the fast development of personal Internet applications. Except for e-mail, users of other applications were growing. Users of online meal ordering and online medical services grew respectively by 83.7% and 28.0%; in terms of mobile phone applications, users of mobile meal ordering and mobile education increased respectively by 86.2% and 84.8%. Users of basic Internet applications grow steadily and enterprises focus on expanded content. Users of basic Internet applications such as those for instant messaging, information searching, network news and social networking grow steadily, with core business entering a relatively mature stage of development. Instant messaging regains growth by expanding service content, with individual’s instant messaging differentiated more obviously; search engine makes progress in technological innovation and service extension and provides targeted services for users to meet their personalized demands for different scenarios, forming a multi-service ecology system with search as an interface; network news is introduced to a diverse range of platforms with various forms, which sets higher requirements for supervision and content innovation; and further segmented and enriched, social networking platforms are becoming more innovative and targeted at smaller user groups. The scale of online meal ordering users sees significant increase, with the integration of online and offline services being expedited. Business transaction applications kept increasing in 2016. Users of online meal ordering annually grew by 83.7%. The online shopping market is becoming more diversified and standardized. Specifically, online shopping, driven by Internet celebrity and live broadcast, enriches itself with more entertainment and enables its customers to experience more content; cross-border e-commerce enters the phase of adjustment; and rural e-commerce improves its services at a faster pace. As the scale of online meal ordering users increases by leaps and bounds, 5353 The 39th Statistical Report on Internet Development in China