If you want a good balance between sales and perception (two different options): Option 1: • $6.99 eBook [royalty rate: 70%] • $13.99-$16.99 paperback [royalty rate: ~40%] • $18.99-$21.99 hardcover [royalty rate: ~45%] Option 2 (big spread): What this does is fix your paperback and/or hardcover as your “list price,” so it stays high for perceived value. Then eBook price is relatively low—but not too low—to maximize sales to that audience. • $4.99 eBook [royalty rate: 70%] • $16.99 paperback [royalty rate: ~40%] • $24.99 hardcover [royalty rate: ~45%] If you want to maximize high status perception: • $9.99 eBook [royalty rate: 70%] • $17.99-$19.99 paperback [royalty rate: ~40%] • $24.99-$27.99 hardcover [royalty rate: ~45%] 310 · ThE SCriBE METhOD