HARDCOVER PRICING It’s almost impossible to give broad advice on hardcover pricing and royalties, because so many factors impact the price. For exam- ple, color, printing price, size, niche, bleed, and many other factors impact the price. Despite these variances, we’ve found a pretty solid rubric to use for hardcover book pricing that tracks pretty well with the paperback pricing: the hardcover should be $12-$15 more than the eBook. And given this, you can expect a royalty rate of about 45%—but with HIGH variations depending on several factors. There is an important exception to this: I would not price your hard- cover above $27.99 unless you have a very specific reason. HARDCOVERS High Price $25.99-$27.99 Normal $20.99-$24.99 Cheap $16.99-$19.99 Dirt Cheap $12.99-$15.99 HOW TO PRICE YOUR BOOK So let’s bring it all together, and give you the best framework for pricing: If you want to maximize units sold: • $3.99 eBook (or $0.99 in some promotional cases) [royalty rate: 70%] • $10.99-$12.99 paperback [royalty rate: ~40%] • $14.99-$16.99 hardcover [royalty rate: ~45%] hOW TO PrOPErly PriCE yOUr BOOk · 309