• If you want a good balance between sales and perception: $6.99 • If you want to maximize high status perception, and don’t care about sales: $9.99 PAPERBACK PRICING At Scribe, we usually use KDP for the paperback books we publish, as they are easy to use and produce high quality books. KDP pricing is so complicated, that they actually built a calculator to help authors figure out what their royalties will be. It includes variations based on black and white versus color, length of book, bleed, and other factors. The good news is that you don’t need to use it, because almost all of the time, the royalty rates turn out to be around 40%. For example, if you sell your paperback for $10, then you will probably get about $4 in profit. Paperback pricing is similar to eBook pricing, just add around $7-$10 to every price. So the chart would look like this: PAPERBACKS High Price $17.99-$19.99 Normal $14.99-$16.99 Cheap $11.99-$13.99 Dirt Cheap $7.99-$10.99 This rule of thumb has worked very well for our authors in pricing: whatever the eBook price is, add about $7-$10 for the paperback price. 308 · ThE SCriBE METhOD