2.2 figUrE OUT yOUr BOOk OBjECTivES “Focus on the target, and you’ll hit it. This gets you the trophy. Focus on the trophy, and you’ll miss the target. This gets you nothing.” —JereMie ruby-StrauSS At Scribe, we start book positioning with objectives. This is because once you know what you want to accomplish with your book, it allows you to focus on writing the correct book to get those objectives. Three basic questions help our authors discern the proper objectives: QUESTION #1: HOW DO YOU WANT YOUR BOOK TO SERVE YOUR READERS? WHAT WILL THEY GET OUT OF IT? While your book can get you myriad benefits, the content of the book is not for you—it’s for the reader. Readers are the audience for the book, and they will support and share your book (which helps you) only once they’ve gotten real value from it. figUrE OUT yOUr BOOk OBjECTivES · 57