EXAMPLE OF AN AUTHOR WITH THIS FEAR Every author we’ve ever worked with—without exception—has had some version of this fear (and I’ve had this fear as well). Joey Coleman is my favorite example. He even wrote about his fear in his book, Never Lose a Customer Again: But not long after that, I started to doubt myself and I began to ques- tion my decision to write a book. Did I really have a good enough message that could carry an entire book? Would the readers find as much value in the eight-phase process as my clients had over the last twenty years? Would I be able to explain all the nuances of the framework properly in three hundred pages? Was I going to make myself look stupid? As these thoughts of fear, doubt, and uncertainty flooded my mind, I grew distant. I started rescheduling planned phone calls with the team, pushing them off for both real and fabricated reasons alike. I used any excuse I could think of that would allow me to delay the next step in the process. This went on for several months until one night when my cell phone rang unexpectedly. The caller ID indicated it was Tucker’s cell phone, and a quick mental scan of my calendar let me know this was an unex- pected call. I decided to answer anyway. Tucker got me to open up, admit that I was having feelings of remorse and regret, and assured me that the emotions I was feeling were natu- ral for any author. He told me a story about how he felt the same way when he released his first major book, which ironically enough went 38 · ThE SCriBE METhOD