on to be a New York Times bestseller, selling more than a million copies worldwide since its release. Tucker helped me see that I did indeed have a book in me and that he believed it would be valuable to many people. He persuaded me to trust the process, come back into the fold, and continue the work. That is how powerful buyer’s remorse is. Even though I deeply understood the perils of the cognitive dissonance that marks this feeling, even though I teach this to companies, I could not separate myself from these emotions when I was in that position. Oops—I’m human too. Remember how I told you that fear is not in and of itself a bad thing? If you allow the fear to focus you and become motivation to focus and work hard, then it can help you. It can be fuel. It can help ensure you do everything necessary to create the best book possible. But what about when that fear becomes overwhelming? When it seems like your fear—any of these fears—is too much? What then? The next chapter deals with this exact question: how can you handle your fears once they come up and won’t go away? ThE Six fEArS yOU (COUlD) fACE WriTiNg yOUr BOOk · 39