Jim will challenge his readers to give up their throne as the King of Dipshits, to surround themselves with people who challenge them, to identify and own the things they are not great at, and to stop work- ing like $10/hour employees when they are running a million-dollar business. Most of all, Jim will use his experiences and his humor to bring fresh insight to entrepreneurs who want a life like his, but aren’t sure how to get it. What’s this book about? Who is it for? What will they get? I couldn’t say with confidence, and I doubt you can, either. BOOK IDEA QUESTION #2: WHAT’S THE “COCKTAIL PARTY PITCH” FOR THE BOOK? This question is a check on your book idea. The goal is to make sure it works well. Picture your ideal reader in your head, the exact person for whom you wrote your book. Now, imagine they’re at a cocktail party, drinking with friends. They mention the topic that your book is about. Another person perks up—because they’ve read your book. Now they are about to recommend that this person read your book as well, since it is on the exact topic they are talking about. What do they say to recommend it? This is the one-sentence explanation that a real person would actu- ally say out loud to describe your book to their friends, not what you want them to say. That’s the cocktail party pitch. This is NOT your book description. This is NOT ad copy. This is about getting out of yourself and describing your book in the way that a real person would. 88 · ThE SCriBE METhOD