This book explores a series of critical flaws that represent the most common root causes of poor performance in organizations and are the primary reasons why organizations fail to achieve peak performance. What’s challenging about these flaws is that they lie underneath the surface of poor performance, so many organizations are not aware of them. Even when people may be somewhat aware, they may not realize how deep they go. And if/when they realize, they may not want or be able to treat them—especially alone. This book is for C-Suite executives who lead organizations that aren’t performing as well as they need to or could. It will help them diagnose and cure these flaws in their organizations, thus positioning their organizations for optimal business results; scalable, sustainable growth; efficient and effective operations; happy and engaged employees; and satisfied customers. On a personal level, this book will help these executives become more effective, less stressed, and happier in their professional and personal lives. After you read the examples above, you could explain to someone else what the book is about, who it is for, and what they will get out of it. EXAMPLE OF A POORLY WRITTEN BOOK IDEA Jim Smith is known as the “Deal Maker of Business.” He got his start at the age of eighteen and hasn’t stopped since. Now, with seven bestsellers and a reputation for his success as a digital nomad, Jim is looking to become a big deal with entrepreneurs. In his book, Jim will reveal his country roots and his struggle with education as a high school student to set the stage for his readers to understand that the only thing holding them back is their mindset. Though he is known as a real estate success and has written extensively about cornering that market, this book will pull back the curtain to reveal that Jim’s success isn’t about real estate alone—it’s about the self-awareness required to do well in all areas of life, not just business. figUrE OUT yOUr BOOk iDEA · 87