This is quite literally the definition of legacy. Legacy is what you leave behind. It can be good, bad, or indifferent. And there is no better way for you to really cement what your legacy is—at least in business—than by writing a book. This is what happened for Kirk Drake. Kirk is the foremost mar- keting and business consultant for credit unions, and his book got him all the benefits stated above. But it also did one more thing: it cemented his place in his industry. This picture was snapped at the biggest credit union function of the year, when someone asked Kirk to sign their book and take a picture with them. Of course, Kirk does not have the type of fame or celebrity that would get him in People or TMZ, but he has something that is more important to him: a legacy in the field that he dedicated his life to and wants to make better. hOW WriTiNg A BOOk CAN BUilD yOUr BrAND · 381