(BTW—this is precisely why a niche book is better than a broad book: it helps you focus. There are many “marketing experts” but no “credit union marketing experts,” so Kirk was able to differen- tiate and brand himself quickly by dominating that single niche.) The same is true for Shannon Miles. She co-founded the virtual assistant company Belay Solutions with her husband because she wanted to create another option for mothers and other types of women who wanted to have careers and work but wanted the flex- ibility to stay at home. Her book, The Third Option, laid out her vision and helped define this role and space for women who want to take this “third option.” Her legacy as a woman who has helped women work the way they want is now secure. 6. A BOOK CREATES A REAL IMPACT ON PEOPLE Even though I put this last, for many authors, this is the most important thing: how does their book actually impact the reader and change their life? Look at some reviews from the books I’ve mentioned. From Driven, by Douglas Brackmann: 382 · ThE SCriBE METhOD