threaten her future with the company, and her career—she feels like she is working with dinosaurs. She is starting to feel that her team are losing faith in her because they aren’t getting a strong, clear strategy from her. She knows that this is a great opportunity for her, but she just cannot quite come up with a path to success. Because she doesn’t want to talk too widely about it, she is starting to withdraw from the rest of the organization, and it’s exacerbating her situation. What benefit will they get because they read and implement your book? When reading my book, she will immediately recognize her situa- tion and feel a sense of relief that the things that she is experiencing are not specific or personal to her, but something that many exec- utives are going through. The case studies and examples of other organizations and execu- tives that have been through similar journeys will highlight their successes and failures, and draw out lessons that are useful to her. It also will provide her with some tools and techniques for handling the issues that she is facing, including a “six-point roadmap” for creating a strategy and plan that will be successful. It will also give her confidence to talk knowledgeably about digital and technology trends by introducing her to a new model called the “eight technology forces” (e.g., quantum computing and block- chain) that covers predictions of how future technology trends will impact business and society, providing her with reference materials that will help her to make progress with her strategy. Her anxiety will be alleviated through the tone of the book, which 80 · ThE SCriBE METhOD