all kinds of unrealistic promises and exaggerated claims. Let me be very clear about what this book will not get you, so you don’t confuse us with them: • You won’t learn an easy hack to write your book in a week, or a month. Any book you can write that fast is going to be terrible. Books are hard, and take time—that’s why they’re valuable. • You aren’t going to learn how to become a millionaire in the first month. A book is an important part of building your business or brand, but it’s never the big moneymaker by itself. • You won’t learn how to become famous. Your book will help you be more well known in good ways to the people you care about, but TMZ won’t be camped outside your house looking to get pictures (you don’t want that anyway). • You won’t learn how to get a TED talk (but your book might help you get a TEDx talk). • You won’t learn the secret to being a media darling, and have Oprah and Ellen knocking down your door (but you will defi- nitely learn how to get more media). • You won’t learn how to solve all your problems with a book. No snake oil here, sorry. I know, you probably didn’t expect any of that anyway. Just making sure I set expectations properly for this book (which I do in even more depth in the first chapter). WHY LISTEN TO ME? Because I know how to write, publish, and market books. My name is Tucker Max. I co-founded Scribe (along with the co-author of this book, Zach Obront), and I’m the primary author of this book. I’ve written four New York Times Best Sellers, three of which hit #1. These four books have combined to spend almost ten years 16 · ThE SCriBE METhOD