Tim has been featured by more than 100 media outlets including the New York Times, The Economist, TIME, Forbes, Fortune, Outside, NBC, CBS, ABC, Fox, and CNN. He has guest lectured in entrepreneurship at Princeton University since 2003. His popular blog www.fourhourblog. com has 1M+ monthly readers, and his Twitter account @tferriss was selected by Mashable as one of only five “Must-Follow” accounts for entrepreneurs. Tim’s primetime TV show, The Tim Ferriss Experiment (www.upwave.com/tfx), teaches rapid-learning techniques for helping viewers to produce seemingly superhuman results in minimum time. OUT OF BALANCE (CONFUSING AND OVERSELLING): CHERYL STRAYED Cheryl is similar to Tim, but runs several unrelated things together in a confusing way, and mentions things that no reader would ever care about (e.g., the director of a movie based on her book). This same bio could be 25 percent shorter and much stronger. Cheryl Strayed is the author of #1 New York Times bestseller WILD, the New York Times bestseller TINY BEAUTIFUL THINGS, and the novel TORCH. WILD was chosen by Oprah Winfrey as her first selection for Oprah’s Book Club 2.0. WILD won a Barnes & Noble Discover Award, an Indie Choice Award, an Oregon Book Award, a Pacific Northwest Booksellers Award, and a Midwest Booksellers Choice Award among others. The movie adaptation of WILD will be released by Fox Search- light in December 2014. The film is directed by Jean-Marc Vallée and stars Reese Witherspoon, with a screenplay by Nick Hornby. Strayed’s writing has appeared in THE BEST AMERICAN ESSAYS, the New York Times Magazine, the Washington Post Magazine, Vogue, Salon, The Mis- souri Review, The Sun, Tin House, The Rumpus—where she wrote the popular “Dear Sugar” advice column—and elsewhere. Strayed was the guest editor of BEST AMERICAN ESSAYS 2013 and has contributed to many anthologies. Her books have been translated into more than thirty languages around the world. She holds an MFA in fiction writing from Syracuse University and a bachelor’s degree from the University of Minnesota. She lives in Portland, Oregon with her husband and their two children. 262 · ThE SCriBE METhOD