GOOD DOCTOR BIO: DR. BENJAMIN CARSON Contrast this to Dr. Carson, who focuses only on the credentials and status signifiers that the reader would care about and under- stand, like his specialties and companies he works for. Dr. Benjamin Carson is a Professor of Neurosurgery, Plastic Surgery, Oncology, and Pediatrics, and the Director of Pediatric Neurosurgery at Johns Hopkins Medical Institutions. He is also the author of four bestselling books—Gifted Hands, Think Big, The Big Picture, and Take the Risk. He serves on the boards of the Kellogg Company, Costco, and the Academy of Achievement, among others, and is an Emeritus Fellow of the Yale Corporation. He and his wife, Candy, co-founded the Carson Scholars Fund (www. carsonscholars.org), a 501(c)3 established to counteract America’s crisis in education by identifying and rewarding academic role models in the fourth through eleventh grades, regardless of race, creed, reli- gion, and socio-economic status, who also demonstrate humanitarian qualities. There are over 4800 scholars in forty-five states. Ben and Candy are the parents of three grown sons and reside in Baltimore County, Maryland. GOOD BALANCE: TIM FERRISS Tim does lean aggressively into the idea of listing all the cool things he’s done and noteworthy outlets that have talked about him, but still makes his bio interesting and relevant to the reader of his books: Timothy Ferriss is a serial entrepreneur, #1 New York Times bestsell- ing author, and angel investor/advisor (Facebook, Twitter, Evernote, Uber, and 20+ more). Best known for his rapid-learning techniques, Tim’s books—The 4-Hour Workweek, The 4-Hour Body, and The 4-Hour Chef—have been published in 30+ languages. The 4-Hour Workweek has spent seven years on the New York Times bestseller list. hOW TO WriTE yOUr AUThOr BiO (AND Why iT MATTErS) · 261