WHY TO WRITE YOUR INTRO LAST Most authors find the introduction to be the hardest part of the book to write, and that’s why we recommend authors outline it LAST. WHY is it hardest and better when it’s done last? I tell authors we outline the intro last because we want it to hit hard and entice, and it’s easier to be more effective in that when we already have a spe- cific understanding of the full scope and key messaging of the book. You can’t effectively tease something if you don’t fully understand how it’s going to play out in practice. OUTliNE ThE iNTrODUCTiON · 115