On the tail of a great new customer acquisition year, 3PLs display significant optimism for continued growth next year. Respondents identified acquiring new customers (77%), growth related to ecommerce (56%), and automating warehouse processes (53%) as their top three biggest opportunities for 2023. Of note, fewer 3PLs identified diversifying services as one of their top three opportunities, decreasing to 33% this year from 43% in 2020. This aligns with the reduction in fulfillment type and industries seen earlier in the report. However, respondents who experienced medium to high profitability attribute their growth to “diversifying fulfillment types” at a rate of 21% or 1.2x more than other reasons listed. *Three selections allowed.