FULFILLMENT TYPES While B2B (71%) remained the largest fulfillment type, ecommerce closed the gap to be nearly on par at 70%. B2C (55%), drop shipping (49%), Fulfillment by Amazon (FBA) (40%), and omnichannel (25%) rounded out the fulfillment types. Both drop shipping and omnichannel showed the biggest year-over-year increases at 17% and 13% growth, respectively. On average, 3PLs offered 2.7 different fulfillment types. Note: Omnichannel fulfillment denotes supporting orders from the many different purchasing channels available to consumers (e.g., online, buy online pick up in store (BOPIS), marketplaces, shopping carts, etc.) through platforms like a 3PL’s warehouse management system (WMS), which seamlessly interacts with different applications, shopping carts, marketplaces, or other order management software to manage multiple supply chain processes. Best Practice: 3PLs should focus on a few specific industries and fulfillment types to ensure processes support the best practice workflows needed. *Multiple selections allowed.