WALK IN YOUR CUSTOMER’S SHOES 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (39:08 - 39:27) It takes deliberate intention to really walk the mile in the shoes of your customer. If they're high heels, they're high heels. If they're sneakers, they're sneakers. You have to really adjust to it. Alex Shevelenko