THE BEAUTY OF SOFTWARE 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (13:33 - 13:52) The beauty of software is we can turn imagination into a product. And the more it’s user experienced, more like Uber, Instagram, more like things that we live in our consumer world, the better off we are in the enterprise. Timothy Chou