Logos Wordmark → Clearspace → Our most recognizable element, the new Twitch wordmark contains the DNA of our previous iteration to give a sense of nostalgia and evoke our roots in gaming. Wordmark: This is our representational mark. Primarily used internally on our owned channels, and in partnerships when locked up with other logos. Extruded Wordmark: Our primary logo, the extruded, dimensional logo is the core expression of Twitch and is used primarily in outbound comms when we want to be the most expressive. And let's not forget: Extruded Clearspace → Wordmark → Glitch: The quickest way of saying ‘Twitch’ without spelling it out, Glitch represents everything about us and our community through an ownable mascot. You can find a more detailed explanation on when and where to use each version of the logo to the right. Glitch → Clearspace → x x 1/2 x x x Twitch Identity Guidelines 5
Twitch Brand Book Page 4 Page 6