Twitter Brand Book

Twitter Brand Guidelines October 2020

2 Twitter Brand Guidelines Using the We’ve created this guide to help you Twitter use some of our core brand elements — our logo, #hashtag, and the @reply, brand and Tweets. It shouldn’t take long to read (we kept it short). Definitely check it out before you get started. Please note that this guide isn't exhaustive. Please reach out to [email protected] if what you are looking for isn't specifically covered here.

3 Twitter Brand Guidelines Our logo

4 Our logo The basics Our logo is our most recognizable asset. That’s why we love it, are protective of it and ask you to follow the rules when you use it. Here’s how: • Only show the logo in Twitter blue or white. You can use black for certain exceptions (please reach out to us for approval). • Don’t alter, rotate, or modify the logo. • Don’t animate the logo or make it talk, chirp, or fly. • Don’t use outdated versions of the logo.

5 Our logo Spacing Give our bird some room to breathe. • The empty space around the logo should be at least 150% 100% of the width of the logo. • Don’t go any smaller than 16 pixels wide. 150% 16px Logo clear space Logo minimum size

6 Our logo Color Remember, the Twitter logo is always either blue or white. • When placing the logo on an image, always use the white version. • For images with a light background, we suggest applying a 10-20% black tint to the entire image, so that the white logo is legible. • There may be some exceptions to the rule. Please reach out for permissions. Brand Blue on white (or light colors) White on Brand Blue (or dark colors) White on imagery with proper contrast

7 Our logo Social icons If you’re looking to make it easier for people to connect with you on Twitter, we've made a few different social icons for you to choose from. Download them on our brand page. • Keep the logo in blue or white only. You may, however, change the background of the icon to match Logo Social Icon Circular Social Icon Square Social Icon Rounded Square Social Icon your creative. • Display it at equal size and height to other social icons. • The minimum width of the Logo Social Icon is 32px. Minimum width = 32px Minimum width = 32px Minimum width = 32px Minimum width = 32px • Whenever possible, take our logo out of its container. • If a container is needed, feel free to use either a circle, square, or a square with rounded corners.

8 Twitter Brand Guidelines Logo pairing lockups

9 Logo pairing lockups Usage We’ve made logo lockups to make it easier to show that your @handle or #hashtag is on Twitter. Download them on our brand page. Here is how to use them: 150% • When pairing a handle or #hashtag with the Twitter logo, make sure our logo is in blue or white. • Observe our clear space rules: scale the text to 100% of the height of the logo. #Hashtag • Feel free to use a typeface that’s from our brand's design system. As long as you treat our logo right, the hashtag and @handle are yours. @handle @handle #Hashtag

10 Logo pairing lockups Misuse • Don’t alter, rotate, or modify the logo. • Don’t animate the logo or make it Don’t Don’t Don’t Don’t Don’t talk, chirp, or fly. Add drop shadows. Add special effects. Add gradients. Add unapproved Personify. patterns. • Don’t surround the logo with other birds or creatures. • Don’t accessorize the logo with extra elements like speech bubbles. Don’t Don’t Don’t Don’t Don’t • Don’t anthropomorphize the logo. Skew, rotate, or stretch. Change orientation. Add elements. Add anatomy. Multiply. • Don’t overemphasize the logo. • Don’t use previous versions of the logo. • Follow the clear space guidance. Don’t Don’t Don’t Don’t Don’t Stack multiple logos. Use metaphorically to Lock up our logo with copy Type “Twitter” and lock Use super graphics suggest a bird. headlines or others logos. it up with our logo. or overemphasize the logo. Don’t Don’t Don’t Don’t Don’t Reduce the outline stroke. Add color to the Use random textures. Add color beside Fill with cascade outline beside blue, blue, black, or white. typography. black, or white.

11 Twitter Brand Guidelines Tweet treatments

12 Tweet treatments Usage When using Tweets in your marketing, make sure they are real and exist on the platform. Also, don’t alter the message. Other things to know: (1) For Tweet treatments, to closely reflect our service, use Helvetica Neue Regular for the @handle, the Tweet, and timestamp. Use Helvetica Neue Bold for the username. (2) Dark mode Tweets can be used as an (1) (2) alternative to white when the color scheme or context feels appropriate. (3) If you’re using a Tweet + Media template, don’t alter the image. • Don’t pull elements out of context, editorialize, or discriminate based on content. • Always credit Tweets by displaying the account’s full name and handle, and credit Twitter by using the our logo. • Twitter can’t provide permission to use third- party Tweets, logos, or images. If you’re using third-party content, please consult with your legal team to assess any legal risk. If the Tweets are your own, you’re free to use or display them, so long as you comply with these guidelines. (3)

13 Twitter Brand Guidelines Twitter marks

14 Twitter marks Twitter marks The Twitter marks include, but are not limited to: (1) The Twitter name Naming and Books or Merchandise (2) Twitter logo visual design publications A product branded with (logos, websites, products) (education, guides, the Twitter name or logo is (3) The term “Tweet” conferences) a reflection of Twitter. So, • Never use Twitter logos or Remember to always be clear unless the Twitter logo is (4) Any word, phrase, image, or icons as your own. that your work is about Twitter, locked up with a hashtag other designation that identifies Please don’t incorporate or handle, or you’re using it the source or origin of any • not by Twitter. Please name Twitter product Twitter’s marks, in whole or in your books and publications with other social media part, in the name of your something unique, and do not icons, we don’t allow Also: Always, always, always company, product, service, incorporate Twitter’s marks others to make, sell, or give capitalize the T in “Twitter,” as well website, domain name, (Twitter, Tweet, Retweet, and away anything with our as all versions of “Tweet” and application, or website. Twitter logo) in the title or cover. name or logo on it. “Retweet.” Publishing Twitter content? Go here if you're looking to embed Twitter content. And here for our requirements on custom Tweet renderings.

15 Twitter Brand Guidelines Legal: Twitter trademark guidelines

16 Legal: Twitter trademark guidelines Legal By using the Twitter trademarks in these Brand Guidelines, you agree to (1) You may not alter the Twitter (4) You may not use the Twitter (7) When creating a product, app, follow these Twitter Trademark trademarks in any manner, trademarks in any manner that website, or other service that uses Guidelines (the “Guidelines”) as well including, but not limited to, implies sponsorship or or interacts with Twitter, use a changing the proportion, color, or endorsement by Twitter without an unique name, logo, and design that as our Terms of Service and all other shape of the Twitter trademarks, express written permission and cannot be confused with the Twitter rules and policies. Twitter Inc. or adding or removing any elements license from Twitter. Twitter trademarks. You should not (“Twitter”) reserves the right to cancel, from the Twitter trademarks. apply for any trademarks or modify, or change (5) You may not use the Twitter domains that include the Twitter (2) The Twitter trademarks must trademarks to disparage Twitter, its trademarks or any other confusingly this policy at any time at its sole appear by themselves, with products or services, or in a manner similar variations. discretion without notice. reasonable spacing between each which, in Twitter’s sole discretion, side of the marks and other visual, may diminish or tarnish Twitter’s (8) You must display the following These Guidelines apply to your use of the graphic, or textual elements. goodwill in the Twitter trademarks. statement in materials that display Twitter trademarks. You may use the the Twitter trademarks: “TWITTER, Twitter trademarks solely for the (3) The Twitter trademarks should (6) You may not use the Twitter TWEET, RETWEET and the Twitter purposes expressly authorized by Twitter. not be placed in any way that trademarks to refer to any other Bird logo are trademarks of Twitter Strict compliance with these Guidelines interferes with the readability or product or service other than Inc. or its affiliates.” is required at all times, and any use of display of the entirety of the Twitter Twitter. The TWEET and RETWEET the Twitter trademarks in violation of trademarks. marks must only be used to (9) You acknowledge that all rights to reference Twitter’s Tweet and the Twitter trademarks are the these Guidelines will automatically Retweet products. exclusive property of Twitter, and terminate any permission related to your all goodwill generated through use of the Twitter trademarks. Twitter your use of the Twitter trademarks reserves the right to grant or deny any Twitter reserves the rights, exercisable at its sole discretion, to modify these will inure to the sole benefit of permission at its sole discretion and for Twitter. You will not take any action Guidelines, the Brand Guidelines, and/or the Twitter trademarks at any time that is in conflict with Twitter’s any reason. and to take appropriate action against any unauthorized or nonconforming rights in, or ownership of, the use of the Twitter trademarks. Twitter trademarks. If you have any questions about these Guidelines, please contact [email protected].