10 Logo pairing lockups Misuse • Don’t alter, rotate, or modify the logo. • Don’t animate the logo or make it Don’t Don’t Don’t Don’t Don’t talk, chirp, or fly. Add drop shadows. Add special effects. Add gradients. Add unapproved Personify. patterns. • Don’t surround the logo with other birds or creatures. • Don’t accessorize the logo with extra elements like speech bubbles. Don’t Don’t Don’t Don’t Don’t • Don’t anthropomorphize the logo. Skew, rotate, or stretch. Change orientation. Add elements. Add anatomy. Multiply. • Don’t overemphasize the logo. • Don’t use previous versions of the logo. • Follow the clear space guidance. Don’t Don’t Don’t Don’t Don’t Stack multiple logos. Use metaphorically to Lock up our logo with copy Type “Twitter” and lock Use super graphics suggest a bird. headlines or others logos. it up with our logo. or overemphasize the logo. Don’t Don’t Don’t Don’t Don’t Reduce the outline stroke. Add color to the Use random textures. Add color beside Fill with cascade outline beside blue, blue, black, or white. typography. black, or white.