BRAND GUIDELINES 8 Don’t distort or interfere with the stacked double diamond Umbro logo. Here are some examples of what NOT to do with the stacked double diamond Umbro logo, all of which are an instant red card offence. DO NOT: Change/tint either of the logotype elements independently or jointly Change the order of the elements. Interfere with the typeface. Add weight to the strokes Add colour to the strokes Add background colour Alter the space between the Double-Diamond and the type Stretch either horizontally or vertically Alter the proportion of the elements in relation to each other Removing the text lock up from the logo Alter the colour of the type Alter the colour of either of the elements OUR LOGO RULES Logo Offences S2