Oswerwalder, Alexander, Business Model Generation, Tenet 1: Business Strategy OZ Paradigm, How I Became an Experiment Addict P parity, 9. What is a business case or anecdotal story that you can share that walk us through the steps you have to go through when conducting strategy specifically for an innovative product? partnerships, staying in, Giving It Your Best Shot personas about, 7. Have you ever conducted any form of experiments on your product or UX strategy, whether it be trying to get market validation on a value proposition or testing prototypes on target customers? How do you get closer to the truth while you are conducting strategy? profiles vs., 9. What is a business case or anecdotal story that you can share that walk us through the steps you have to go through when conducting strategy specifically for an innovative product? provisional, Step 2: Identify your customer segment’s (biggest) problem, The problem interview qualitative, User Research versus Guerrilla User Research Pigneur, Yves, Business Model Generation, Tenet 1: Business Strategy planning phase, of guerrilla user research about, Interview phase (one day) advertising for participants, Step 3: Finding the venue(s) and mapping out team logistics determining objectives, Interview phase (one day) finding venues, Final thoughts (two minutes) mapping out team logistics, Final thoughts (two minutes)