on customer experience map, 7. Have you ever conducted any form of experiments on your product or UX strategy, whether it be trying to get market validation on a value proposition or testing prototypes on target customers? How do you get closer to the truth while you are conducting strategy? on education of strategists, 3. How did you learn about business strategy? on learning about business strategy, 1. How did you become a strategist and/or get into doing strategy as part of your work? on meaning of UX strategy, 1. How did you become a strategist and/or get into doing strategy as part of your work? on skills for strategists, 9. What is a business case or anecdotal story that you can share that walk us through the steps you have to go through when conducting strategy specifically for an innovative product? note-taker, for interviews in guerrilla user research, Conducting the interviews O “OkCupid for barter”, creating, How I Became an Experiment Addict OkCupid, business model, Step 3: Lay out your storyboard on a canvas, add captions below each panel. online advertising, How I Became an Experiment Addict Operation Silver Lake Café, guerrilla user research, Guerrilla User Research: Operation Silver Lake Café Oprah.com, redesigning, The Four Tenets of UX Strategy, How I Discovered My UX Strategy Framework, Step 3: Create provisional personas based on your assumptions Optimizely, Validated Learnings optimizing products, Designing for Conversion (see also conversion, designing for) about, Designing for Conversion