horizontal axis of, User’s Process journey map vs., Using the Funnel Matrix Tool purpose of, Using the Funnel Matrix Tool rocking, Why a Matrix and Not a Map? vertical axis of, Rocking the Funnel Matrix growth hacking, Seeding Growth Hackers MVP Apprentice Program, Seeding Growth Hackers suspect stage experiments with landing pages, Validated Learnings about, Validated Learnings value proposition needing to acquire leads, Case Study 2: When a Value Proposition Needs to Acquire Leads value proposition needing to pivot, Validated Learnings Cooper, Alan About Face, User Research versus Guerrilla User Research on personas, Step 2: Identify your customer segment’s (biggest) problem, 7. Have you ever conducted any form of experiments on your product or UX strategy, whether it be trying to get market validation on a value proposition or testing prototypes on target customers? How do you get closer to the truth while you are conducting strategy? Cooper, Brant Lean Entrepreneur, Tenet 4: Killer UX Design The Entrepreneur’s Guide to Customer Development, Using the Funnel Matrix Tool cost leadership, competitive advantage and, Tenet 1: Business Strategy Craig’s List, advertising for participants in guerrilla user research on, Step 4: Advertising for participants