creative briefs, 9. What is a business case or anecdotal story that you can share that walks us through the steps you have to go through when conducting strategy specifically for an innovative product? Croll, Alistair, Lean Analytics, Rocking the Funnel Matrix crowd-sourced content, Personalization features customer discovery, conducting, Provisional persona layout and breakdown about, Provisional persona layout and breakdown problem interview, Customer discovery reassessing value proposition, Step 5: Reassess your value proposition based on what you learned! (And continue to iterate until you have product/market fit.) two-sided markets, Phase 2: The interview customer experience map, 7. Have you ever conducted any form of experiments on your product or UX strategy, whether it be trying to get market validation on a value proposition or testing prototypes on target customers? How do you get closer to the truth while you are conducting strategy? customer reviews, Heuristic evaluation customer segment defining primary, If you don’t want to live on Fantasy Island... identifying problem of, Step 2: Identify your customer segment’s (biggest) problem customers definition of, Prospect stage users vs., Phase 2: The interview, The Vertical Axis Cyber Rag (electronic magazine), creating, Timing Really Is Everything Cyberpunk (CD special edition album), Timing Really Is Everything D