discovery phase, UX Strategy Framework, The Four Tenets of UX Strategy, Tenet 1: Business Strategy disruption, importance of, Do Feature Comparisons disruptive innovation, The Four Tenets of UX Strategy, Tenet 2: Value Innovation Division, Joy, Conducting Guerrilla User Research Dolby, Thomas, Blinded Me With Science (song), Required Functionality Dorf, Bob, The Startup Owner’s Manual, Tenet 1: Business Strategy Dropbox, value proposition of, How I Became an Experiment Addict Drucker, Peter, Management: Tasks, Responsibilities, Practices, Tenet 2: Value Innovation, Validating the Value Proposition, Step 5: Reassess your value proposition based on what you learned! (And continue to iterate until you have product/market fit.) E ecommerce platform project, 7. Have you ever conducted any form of experiments on your product or UX strategy, whether it be trying to get market validation on a value proposition or testing prototypes on target customers? How do you get closer to the truth while you are conducting strategy? ecosystem map, 8. What is your secret weapon or go-to technique for devising strategies or building consensus on a shared vision? eHarmony, business model, Step 3: Lay out your storyboard on a canvas, add captions below each panel. email delivery/tracking services tools, Validated Learnings The Entrepreneur’s Guide to Customer Development (Cooper and Vlaskovits), Using the Funnel Matrix Tool enterprise-oriented analytics reporting tools, Validated Learnings entrepreneurship, Tenet 3: Validated User Research ethnographic research, User Research versus Guerrilla User Research