Index A NOTE ON THE DIGITAL INDEX A link in an index entry is displayed as the section title in which that entry appears. Because some sections have multiple index markers, it is not unusual for an entry to have several links to the same section. Clicking on any link will take you directly to the place in the text in which the marker appears. A a/b testing tools, Validated Learnings abductive reasoning, The analysis column of each competitor About Face (Cooper), Step 2: Identify your customer segment’s (biggest) problem, User Research versus Guerrilla User Research Adaptive Path project, working on ecommerce platform, 7. Have you ever conducted any form of experiments on your product or UX strategy, whether it be trying to get market validation on a value proposition or testing prototypes on target customers? How do you get closer to the truth while you are conducting strategy? Adobe Acrobat, as tool for interactive prototypes, Step 3 Adobe Analytics, Validated Learnings advertising for participants, in guerrilla user research, Step 3: Finding the venue(s) and mapping out team logistics Airbnb cool UX from influencers at, Findings Brief, Section 3: Indirect Competitors defining primary customer segment, If you don’t want to live on Fantasy Island... key experience for, Identify the Key Experiences killer user experience design of, Tenet 4: Killer UX Design solution prototype for, Step 1, Solution Prototype Reality Check: Why User Experiences and Business Models Must Go Hand in Hand