storyboarding at, Storyboard the Value Innovation, Step 3: Lay out your storyboard on a canvas, add captions below each panel. two-sided markets, Two-sided markets value proposition of, The Blockbuster Value Proposition Amazon, Mechanical Turk, How I Became an Experiment Addict analysis about, The Blockbuster Value Proposition, Part 2 conducting competitive, Conducting Competitive Analysis four-step process in (see competitive analysis) filling out competitive audit, Questions/notes to team or self analysis phase, guerrilla user research about, Interview phase (one day), Extracting succinct notes look at big picture, Analysis Phase (Two to Four Hours) tools for UX, Validated Learnings using spreadsheet in, Analysis Phase (Two to Four Hours) Validated Learnings in, Analysis Phase (Two to Four Hours) Andreessen, Marc, on Product/Market Fit, Giving It Your Best Shot applied simplicity, Preface Art of War (Sun Tzu), The Four Tenets of UX Strategy assumptions being honest about making, Step 2: Identify your customer segment’s (biggest) problem determining riskiest, Interview phase (one day) guerrilla user research and, Extracting succinct notes