learning if on right track about, Creating Prototypes for Experiments making faulty customer, Tenet 2: Value Innovation nonvalidated risky, Tenet 4: Killer UX Design provisional personas and, If you don’t want to live on Fantasy Island..., Step 2: Identify your customer segment’s (biggest) problem, Analysis Phase (Two to Four Hours) questioning, 1. How did you become a strategist and/or get into doing strategy as part of your work? refining ideas from, 7. Have you ever conducted any form of experiments on your product or UX strategy, whether it be trying to get market validation on a value proposition or testing prototypes on target customers? How do you get closer to the truth while you are conducting strategy? research based on factual, So What the Hell Is UX Strategy? running small, structured experiments to validate, Conducting Guerrilla User Research turning into facts, The Blockbuster Value Proposition using best thinking in making, 4. Do you think it’s helpful for UX designers who are aspiring strategists to get an MBA or have a business degree? using Funnel Matrix in validating, Seeding Growth Hackers validated user-research experiments and, Step 2: Identify your customer segment’s (biggest) problem validating, Step 5: Reassess your value proposition based on what you learned! (And continue to iterate until you have product/market fit.) B Balsamiq Mock-Up, as tool for interactive prototypes, Step 3 Beckman, Sara L., 2. What does UX strategy mean to you? Is it a bogus job title? Bell, Genevieve, project in Asia on how people use technology, User Research