Video creative best practices You’re halfway through setting up your campaign! We’ve discovered video creative is the #1 factor in driving sales. According to Nielsen, 47% of sales can be attributed to creative alone. Plus, according to EyeSee research, videos optimized for Twitter using these best practices drive a double digit increase across key metrics such as brand awareness, purchase intent, and message association. They also contribute to an average increase of +33% in your audience’s emotional engagement with your content. Source: Nielsen Catalina Solutions, 5 Keys to Advertising Effectiveness, Oct 2017 12