Ad formats Video Poll Engage your audience and gain valuable insights by adding interactive polls to your video ads. Video Polls are a great way to engage with followers by adding a poll question to videos. Polls are an effective way of prompting users to engage with your content, and combining polls with visual elements gives users something specific and eye catching to orient your question around. Video Conversation Card Drive engagement and conversation with embedded Tweet buttons that prompt users to Tweet about your brand to all their followers. Conversational ads are Promoted Tweets with compelling videos that include call to action buttons with customizable hashtags. Once clicked, the button creates a pre-populated Tweet that users can customize or Tweet out. Conversational Ads have proven to be an effective way of engaging with customers, and driving them to share a brand’s message. 08