How to get started Things to consider Before you start, make a plan. Here’s a checklist of considerations that’ll help you refine your objectives and achieve the best results. What is your end goal? Who are you targeting? (Max reach, affordable CPMs, Core Audience, moving specific brand metrics?) Existing Connections, or Lookalike audience? What type of reach What creative assets are you looking for? do you have? Mass reach (takeover Do you have images, videos or products) or target reached a GIF? Are your assets (various ad formats)? optimized for the feed? 04