Overview Video viewership is higher than ever on Twitter and the Video Views objective helps you get as many people as possible to watch your video, and remember it. You made a great video, time to This objective allows you to get eyes on it. Video Views connect with customers more campaigns are perfect for likely to watch your video with all advertisers trying to drive kinds of media-friendly formats: awareness with efficient, quality native video, GIFs, even live video views. video. Tweets with videos make for some Not looking to Tweet? or don't of the best-performing content on have Tweet copy? No worries. If Twitter — in fact, Tweets with you’d prefer to run your video as videos are 6x more likely to be pre-roll ads before premium Retweeted than Tweets with publisher content, we recommend images. And Twitter video drives the Pre-Roll Views objective. the highest long-term recall of all More info here. the leading platforms. Drive Efficient Video Views Benefits A cost-effective way to drive video views. Better Engagement Internal data consistently shows that Tweets with video attract more engagement and are more likely to be Retweeted. Drive Awareness Video Views is one of the top performing objectives for driving awareness. Creative Flexibility The variety of video products you can use allows you to drive results at any stage of the marketing funnel. 03