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Campaign Pro Tips The best way to know if your campaign’s working? Try things out. Start a few campaigns, one for each marketing initiative, so you can get a sense of what works best. Test, iterate, win. Below are some insider tips for maximizing your campaign’s performance. Auto-bid Follow creative Try different videos Start with auto-bid to see best practices Vary your video creative how ads perform in the A great way to maximize to see what’s working. auction. your results. Vary ad formats Go broad Don’t over optimize Using 3-5 different ad Target as broad as possible, Resist temptation to over- formats drives the best utilizing look-alikes, optimize. After edits, wait brand lift. Remember, the keywords, interests, 2-3 days to allow learnings same creative from a conversation topics, to progress. standard Tweet can be retargeting, and expand turned into a website card. your audience features. We’ve got your back. Our systems will automatically serve your best performing ads to the people you want to see them. Plus, we’re here to talk campaign strategy and effective ways to reach your key demo. 20

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