Bid types Next let’s talk billing bid types There is no minimum budget for Twitter Ads, but setting competitive bids and budgets for your campaigns allows them to win auctions and serve. Use these tips to help set a bid and budget that maximizes your campaign results within your price range: Utilize auto bid. Your bid is one of the factors that determines how frequently your ad is displayed. We provide a recommended bid (informed by past successful campaigns) which indicates the amount that will best help you reach your goal. For new advertisers, we recommend automatic bidding because it’s the most flexible and cost effective, and updates in real-time are based on auction conditions to fit your campaign budget. Once your bid is set, you will never be charged more. Set your bid based on the value you place on each extra video view Keep When entering your bid, consider the value of each view your video will in mind receive and let that dictate what you’d like to pay. With a small budget, it’s easy to set a low bid, but remember, even if you set a high maximum A higher bid means you bid, you’ll only pay slightly more than the second highest bidder. are more likely to win the Match bid to targeting size. If your campaigns are targeting very auction, which will then specific audiences, you may have to increase your bid in order to serve. lead to more views. A bid For example, advertisers targeting specific geographic regions may below competitors’ bids need to bid more to win the same number of auctions as advertisers may not serve. targeting less specific audiences, as there are less people in that audience. In addition to controlling the amount you pay per view, you can also control the daily budget you’re willing to spend on each campaign. Once your daily budget has been reached, the campaign will temporarily stop serving until the following day (or until the daily budget is increased). You can also set a total budget for the campaign.Find more information on bids and budgeting in our bidding and auctions FAQ. 15