Audience targeting Getting seen is great. Getting seen by people your ad will resonate with is better. We’re all about finding the right audiences for your campaign. People come to Twitter to post more than 500 million discover what’s happening in the Tweets every day. world, to share information This gives us a window into instantly, and to connect with people’s lives, interests, wants, people and businesses around and what they’re doing right now. the globe. Twitter is where hundreds of millions of people With the Video Views objective, you get access to Twitter’s industry-leading targeting features. Configure accordingly and you’re all set to go. Here are 3 targeting strategies we offer: Targeting types Core audience People targeted based on designated factors like demographics, location, interests, and keywords. Existing connections Reach people who are already familiar with and have expressed interest in your brand on or off Twitter. Look-alikes Discover brand new people with habits, interests, and backgrounds similar to your existing followers or customers. 16