Gen z To Themselves Gener ation as The hardest Are Most Consider working Likely However, the majorit y of respondents acknowledge that  self-promotion alone isn’t enough to build a career on. Nearly 70% believe a strong work ethic is more impor tant than raw talent  and 80% say that learning “timeless skills” that can weather the tides of technology is crucial. Gen Z creatives are  most likely to consider themselves par t of the hardest working generation (31% vs 22% of Boomers). Compared to the average, they ’re especially keen about learning new creative sof t ware (42% vs 39%), production skills (23% vs 19 %), social media content creation (36% vs 29%), and developing exper tise in building for augmented real it y, vir tual realit y, and mixed realit y (10% vs 9%) plat forms.  Rewriting romantic my ths of the creative industr y 32 4 — Grow th