Hey Whipple, Squeeze This by Luke Sullivan IThis book has long been considered one of the go-to manuals for creating ads that actually sell. I read it as a junior copywriter (so long ago, in a galaxy far, far away), but its principles have stuck with me ever since.
![What is the ONE book that most impacted your career? - Page 55](/cdn-cgi/image/width=600,quality=80,format=webp/https://cdn.relayto.com/images_originals/63775440afcaa.jpeg)