FASTER CONTENT PRODUCTION 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (14:29 - 15:03) That's ultimately how we landed on RELAYTO. We felt like it gave us the best opportunity to be able to mass produce a lot of content. Because it got to work for every client. Anybody in the marketing field can work with somebody to create a really great website, but how many of those great websites can you create in a year? Can you create 200 websites in the months of July, August, September? Whitney Boyer