Whitney Boyer PodBook™
Chief Marketing Officer at LHD Benefit Advisors
RELAYTO Podcast
RELAYTO CEO
Experience-Focused Leaders
PodBook
Interactive Content
About Alex Shevelenko
HOW RELAYTO IS CHANGING EMPLOYEE BENEFITS Whitney Boyer Chief Marketing Officer at LHD Benefit Advisors
About Whitney Whitney Boyer is a dynamic force in marketing, with high-impact roles like Chief Marketing Officer at LHD Benefit Advisors. She expertly manages marketing budgets, creates lead generation campaigns, oversees social media teams, coordinates trade shows, and optimizes Google Analytics and Adwords.
Watch the full episode
Listen to the episode on your favorite platform S 01 | EP 56
Podcast notes
Snippets from the podcast
BEST WAY TO COMMUNICATE 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (03:55 - 4:32) I think one of the biggest issues is communicating your benefit plan and employers' benefit plan to their employees and making sure that they understand what's available to them. You want to get in front of them and educate them before they need it, to make sure they're on the right plan, that they're a smart healthcare consumer, knowing how to shop for the best care for the best value, making sure they know where to go, how to live a healthy lifestyle. Whitney Boyer
SUSMEETING EMPLTAINABLE PROFITOYEE NEEDSABILITY 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (6:29 - 7:10) We have a lot of different initiatives to stay in front of those clients, but it's a struggle because all of those employees consume information in different ways. So we can't just print off an employee benefits guide anymore and physically hand those out and expect everybody to read through it, understand, enroll, and have no questions. They need to be able to access that quickly and easily and be able to find what they're looking for. Whitney Boyer
FASTER CONTENT PRODUCTION 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (14:29 - 15:03) That's ultimately how we landed on RELAYTO. We felt like it gave us the best opportunity to be able to mass produce a lot of content. Because it got to work for every client. Anybody in the marketing field can work with somebody to create a really great website, but how many of those great websites can you create in a year? Can you create 200 websites in the months of July, August, September? Whitney Boyer
BENEFITS WITH AI 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (17:29 - 17:58) AI was not one of the reasons that we even picked RELAYTO, we didn't even know how cool the AI was going to be. We just knew we wanted that digital website experience for the benefit guide. But then we learned all about AI and it has been one of the best features that we have. I think I even told you we advertised it as AI-powered digital experience software and immediately everyone was like, “Benefits are boring. What is this AI stuff like? Tell us more about this!” Whitney Boyer
SIMPLIFYING BENEFITS GUIDES 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (18:11 - 18:54) When an employee is on their benefit guide website and they have a question, they can go over and type it into the AI Chat. And as long as we have those plan documents stored in there, the benefit guide doesn't have to be 100 pages long, 80 pages long to list out every single detail. So it makes the AI work really, really well. But then it also serves the purpose of a public facing website to share those compliance documents and the plan documents and all of that stuff. Whitney Boyer
THE BEST WAY TO SEARCH 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (19:58 - 20:49) I was thinking once I learned more about this AI Chat, that it's a really great tool for employees. It shows them exactly what document it's in, what page it's on, and they can go there and really, really quickly answer a question for these employees instead of having to search through pages and pages of documents. And maybe then they'd have to spend hours on the phone with the carrier's customer service, waiting to hear back when you can just type it in the chat and they get the answer. Whitney Boyer
New episodes every week Watch us on your favorite platform Subscribe
About RELAYTO Experience-focused Leaders is the podcast from the RELAYTO.com Content Experience Platform. RELAYTO is the #1 Interactive Experience platform that transforms your static content (PDFs, MP4s, images) into engaging interactive experiences, enabling viewers to choose their own path and self-educate.
About the Podcast Host, Alex Shevelenko 5 Lines about Alex Alex Shevelenko: Co-Founder & CEO, RELAYTO/ Content Experience Platform Expert: Marketing, Customer & Employee Experience Design, Future of Work, AI & Cloud Founded Glocal Partners Ex: SuccessFactors|SAP, Salesforce, Oliver Wyman, Microsoft Academia: Stanford MBA, Penn BSE & BA, book research assistant for Dean of Wharton Awards: 60+ digital experience & comms. Excellence in Management Consulting, USA
Experience-focused Leaders Podcast We are on a mission to bring the most important ideas to life. We talk about the experiences that move forward organizations, customers, and society at large. If you love ideas and bringing ideas to life, stick around. Join us each week and explore the principles, strategies and insights that drive exceptional customer experiences and business growth. Learn more
