WOD Brand Book

World Oceans Day Brand Manual 1 UPDATED 1.14.2020 Brand Manual & Guidelines

APRI Brand Manual i Uniting ocean conservation action worldwide. Asset Overview Logo Guidelines Primary L ogos Spacing & Sizing Using the L ogo L ogo Misuse C olor Palette Sec ondary Colors Typefaces Creating Materials Color Combinations Fr aming Images Backgrounds Sample Ma terials 15 4 7

World Oceans Day Brand Manual 3 Using this guide By using our brand consistently across materials, we can: — evoke our message of dynamic action, conservation of our blue planet, and global inclusivity — build recognition and trust over time — empower people worldwide to use our materials easily and effectively — unite diverse events worldwide under one connected brand How can these guidelines help World Oceans Day achieve our mission to promote ocean conservation events on 8 June and year-round?

World Oceans Day Brand Manual 4 Logo Assets ASSET OVERVIEW Web Use: .PNG files (transparent) Logo Logo Square Logo Square Logo Mark Mark Print Use: JPG and PDF files

World Oceans Day Brand Manual 5 Frame Assets All frames are square, transparent PNG files for web and social media. The primary brand blue versions should be used wherever possible to establish the brand, but secondary colors and white backgrounds are available for more variety. ASSET OVERVIEW On Brand Blue On White On Secondary Colors

World Oceans Day Brand Manual 6 Branded Materials Logo Guidelines 6 WORLD OCEANS DAY BRAND MANUAL

World Oceans Day Brand Manual 7 LOGO GUIDELINES Primary Logo Promoting a blue planet. Whenever possible, the logo should be paired with the brand blue. For darker photography and backgrounds, use the logo knocked out in white.

World Oceans Day Brand Manual 8 LOGO GUIDELINES Room to breathe Make sure there’s always even space around the logo. We recommed a third of the height of the logo on all sides. Keep it legible If you can’t read the type, the logo is too small! Keep it 1 inch wide minimum in print, or 75 pixels wide online. Spacing & Sizing 75 pixels minimum web size 1 inch minimum print size

World Oceans Day Brand Manual 9 LOGO GUIDELINES Using the Logo Logo Use the primary logo everywhere the type will read clearly. Mark Use when space is limited, and where the name is already present. Web URL Use in thin spaces, or anywhere the logo can’t be stacked legibly. WorldOceansDay.org WorldOceansDay.org WorldOceansDay.org

World Oceans Day Brand Manual 10 LOGO GUIDELINES We know it’s tempting to edit, but here’s a few guidelines to make sure the logo stays consistent. Do not outline, rearrange, or scale the text or mark. Stick to one brand color. Don’t separate individual elements of the logo. Use backgrounds that are high-contrast. Logo Misuse

World Oceans Day Brand Manual 11 LOGO GUIDELINES Primary Color Palette Primary Color Secondary Colors Navy CMYK: C=100 M=80 Y=27 K=11 RGB: R=21 G=70 B=121 WEB: #164579 Blue CMYK: C=69 M=2 Y=5 K=0 RGB: R=9 G=188 B=229 WEB: #19BAE3 Pink CMYK: C=0 M=37 Y=0 K=0 RGB: R=247 G=179 B=209 WEB: #FFB5D8 Orange CMYK: C=0 M=39 Y=100 K=0 RGB: R=250 G=168 B=25 WEB: #F9A619

World Oceans Day Brand Manual 12 LOGO GUIDELINES Background Tints Expanded Colors Use this palette to add to the primary palette, in illustrations for for special occasions. Secondary Colors Navy Tint CMYK: C=17 M=1 Y=1 K=0 RGB: R=207 G=233 B=246 WEB: cfe9f6 Purple CMYK: C=57 M=42 Y=13 K=1 RGB: R=119 G=136 B=176 WEB: 7788b0 Pink Tint CMYK: C=0 M=11 Y=100 K=0 RGB: R=252 G=231 B=240 WEB: fce6f0 Light Blue CMYK: C=39 M=0 Y=6 K=0 RGB: R=148 G=216 B=234 WEB: 93d7ea Orange Tint CMYK: C=0 M=6 Y=15 K=0 RGB: R=255 G=238 B=215 WEB: ffeed7 Grey CMYK: C=0 M=0 Y=0 K=10 RGB: R=230 G=231 B=232 WEB: e6e7e8

World Oceans Day Brand Manual 13 LOGO GUIDELINES Typefaces Primary This licensed font that appears across the website and on materials wherever possible. Secondary If Gotham is unavailable, Montserrat is a free, accessible Adobe and Google Font that can be substituted. Default This default computer font Arial should be used only in cases where neither the primary or secondary font is available. Gotham Black Gotham Medium Gotham Regular Montserrat Black Montserrat Semibold Montserrat Regular Arial Black Arial Bold Arial Regular JOIN US TODAY Together We Can World Oceans Day unites ocean conservation efforts worldwide to build a brighter future for our seas. JOIN US TODAY Together We Can World Oceans Day unites ocean conservation efforts worldwide to build a brighter future for our seas. JOIN US TODAY Together We Can World Oceans Day unites ocean conservation efforts worldwide to build a brighter future for our seas.

World Oceans Day Brand Manual 14 Branded Materials Creating Materials 14 WORLD OCEANS DAY BRAND MANUAL

World Oceans Day Brand Manual 15 C R E ATI N G M AT E R I A L S Using Color Combinations W orld Oce  ns Dy Together we cn protect nd restore our ocen. WorldOceansDay.org W orld Oce  ns Dy Together we cn protect nd restore our ocen. WorldOceansDay.org W orld Oce  ns Dy Together we cn protect nd restore our ocen. WorldOceansDay.org W orld Oce  ns Dy Together we cn protect nd restore our ocen. WorldOceansDay.org W orld Oce  ns Dy Together we cn protect nd restore our ocen. WorldOceansDay.org

World Oceans Day Brand Manual 16 C R E ATI N G M AT E R I A L S Framing Images Choose clear images Your image should fill the lower shape completely. The subject shouldn’t be too zoomed in—we want to be able to tell what it is. Only the top droplet should be filled with a color. Choose colors that complement your photography Use high-contrast color combinations to make your photos pop—avoid a light blue ocean on a light blue background!

World Oceans Day Brand Manual 17 C R E ATI N G M AT E R I A L S Backgrounds Use tints to make text pop Use either white or navy text over backgrounds. Together We Can Together We Can Together We Can Together We Can

World Oceans Day Brand Manual 18 C R E ATI N G M AT E R I A L S Sample Materials W orld Oce  ns Dy Together we cn protect nd restore our ocen. WorldOceansDay.org W orld Oce  ns Dy Together we cn protect nd restore our ocen. WorldOceansDay.org W orld Oce  ns Dy Together we cn protect nd restore our ocen. WorldOceansDay.org

World Oceans Day Brand Manual 19 C R E ATI N G M AT E R I A L S We’re here to help you use this manual with confidence as your brand evolves. Feel free to reach out with any questions or updates. [email protected] STUDIO RAINWATER