SAMSUNG ERETAIL TOOLKIT BEST PRACTICE APPROACH Driving visibility How to support discoverability of Neo QLED 8K, Neo QLED 4K, OLED, QLED & Crystal UHD. Product listing pages Best practice suggestions for the use of filters and the appearance and positioning of Samsung products on PLPs. Driving premium Keyword suggestions to increase traffic for users in the market. Onsite recommendations to grow awareness of products. Onsite search For branded, unbranded and product -related searches, best practices for the appearance of Samsung products to promote awareness and avoid competitor clashes. Page types Design and layout suggestions to best promote Samsung products on all types of pages (branded, category, campaign). SEO Optimised page title, meta description, structured data and imagery to maximise visibility & ensure high quality listings. Paid search How to produce the best in -class paid search campaigns, from advert creation, growing unbranded coverage and optimal landing pag es. Includes actions to avoid unwanted impressions and extensions to maximise impact of ads. Social How to ensure targeting, tracking and creatives are optimal for promotion and measures to protect Brand Safety. Increase orga nic visibility of products on Social and take proactive steps to engage with users, both positive and negative. Best Practice for Customer Journey / Marketing Guidance